But now, in a moment where everyone seems to have reached quarantine bread-baking fatigue, the burrito chain is giving us a new way to opt for something a bit healthier.After hinting in February that more plant-based food options were coming soon, Chipotle recently started serving all-new Cilantro Lime Cauliflower Rice as part of a trial run at select locations in Denver and Wisconsin. .

Chipotle Launches Cilantro-Lime Cauliflower Rice

NEWPORT BEACH, Calif., Jan. 4, 2021 /PRNewswire/ -- Chipotle Mexican Grill (NYSE: CMG) today announced Cilantro-Lime Cauliflower Rice is available at U.S.

and Canadian restaurants for a limited time."Chipotle fans have been craving more plant-powered, better-for-you options that align with the latest health trends and emphasize the benefits of real food," said Chris Brandt, Chief Marketing Officer.The stage-gate process allows the brand to listen, test and learn from customer feedback, and iterate before deciding on a national launch strategy.To celebrate the launch of Cilantro-Lime Cauliflower Rice nationwide and support fans' New Year's wellness resolutions, Chipotle has introduced four new variations of its Lifestyle Bowls.In addition to its already expansive Whole30®, Keto, Paleo, Vegan, Vegetarian, and High Protein options, the digitally exclusive, diet-driven menu offerings now include:.Redemptions of Chipotle Rewards and other promotional offers may be included in a qualifying delivery order but do not count toward satisfaction of minimum purchase requirements.Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives.Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. .

Chipotle Adds Cauliflower Rice to Menu for Limited Time in 2021

When the chain tested the menu item in Denver and Wisconsin in July 2020, about a third of orders that included the cauli-rice came from new or infrequent customers, suggesting that the rice helped bring in business that the Chipotle wouldn’t have gotten otherwise.“Chipotle fans have been craving more plant-powered, better-for-you options that align with the latest health trends and emphasize the benefits of real food,” said Chris Brandt, the company’s chief marketing officer, in the release. .

Chipotle To Test New Cilantro-Lime Cauliflower Rice In Select

"We've answered the call from fans and created a better-for-you option that puts a delicious twist on our classic white rice recipe by using the same fresh cilantro and lime ingredients and culinary techniques.".Over the past year, three Chipotle menu items, Carne Asada, Supergreens Salad Mix and Queso Blanco, successfully completed the stage-gate process and were rolled out on a national scale.Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives.

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I Tried Chipotle's New Cauliflower Rice and Won't Order It Again

I tried the chain's Whole30 bowl with cauliflower rice and thought the new base lacked the ability to support toppings.Since the cauliflower rice was advertised as a menu addition compliant with many of the chain's diet-friendly Lifestyle options, I ordered a Whole30 bowl with chicken.After lifting the chicken, veggies, and guac, I found that there was a small amount of cauliflower as a bed underneath the rest of the toppings.I loaded a scoop of just cauliflower onto my fork in order to get a sense of the rice substitute's flavors on its own and took a hopeful bite.In cooking cauliflower rice in the past, I've learned that I have to take it off the heat after just seconds in order to keep its crunchy texture.The familiar firmer texture of grain rice was sorely missed, in my opinion, and I'm glad I went with a bowl rather than a burrito for this reason.In talking to friends on social media who ordered the cauliflower rice in the first few days of it being on the menu in other locations, I found that their servings were similar to mine in size and they had matching complaints about the texture.Through a representative for the fast-food chain, Stephanie Perdue, VP of marketing at Chipotle, told Insider via email that "the response to Cilantro-Lime Cauliflower Rice's national launch has been extremely positive so far."."Our recipe uses four real ingredients, grilled fresh cauliflower, cilantro, lime, and salt, and served in a 4 oz portion," she said. .

Chipotle Copycat Cauliflower Rice (low carb + keto friendly)

But when the cravings for that signature taste become to much, I’ve figured out the secret to the foundation of their perfect burritos…the Chipotle rice!Distinctly herby and citrusy, this addictive stuff seems to pair well with everything on the menu.So today we’re making a delicious twist on everyone’s favorite Chipotle rice, using “riced” cauliflower (not that you’ll be able to tell the difference, especially once you’ve loaded up your burrito bowl with all your favorite fillings!).Heat some oil in a large skillet then add the cauliflower and bay leaves.Mix in chopped cilantro and lime juice (the secrets to that signature taste), stir it all up, and serve!Cover and cook for 5 minutes, or until the rice becomes slightly tender. .

Review: Chipotle's new Cilantro-Lime Cauliflower Rice

In fact, the product is described in the press release as “a new rice option that is compliant with Keto, Whole30®, Paleo, Vegan, and Vegetarian diets.”.But cauliflower rice offers an extra helping of generally neutral-tasting vegetables to add fiber and at least a touch of supplemental nutrition, which sounded good on paper to me.I went with the default version of the Keto bowl: cilantro-lime cauliflower rice, chicken, tomatillo-red salsa, cheese, and guacamole, no substitutions, no additions.At my location, it’s an additional $2.25 to sub out the brown or white rice options with the cauliflower in any menu item.When the bowl arrived, as you can see in the photo above, the contents had shifted to one side (that’ll never stop being funny to me unless it’s a sad lopsided pizza).In terms of flavor, the cauliflower is seasoned with a ton of lime juice, and unfortunately, a lot of salt too, almost too much.As you can see from the closeup photo, the texture of the cauliflower rice is also extremely soft—think translucent, finely chopped, sautéed onions.Because the cauliflower rice substitution is nearly as expensive as a big plop of delicious, luxurious guacamole, and because it comes in such a tiny, overseasoned portion, and because it is so soft, I really can’t recommend it at an extra $2.25. .

Chipotle launches cauliflower rice nationwide for limited time

Chipotle Mexican Grill rarely makes changes to its core menu, but the latest addition to the chain's roster of test items is something customers have been asking about for years.“Chipotle fans have been craving more plant-powered, better-for-you options that align with the latest health trends and emphasize the benefits of real food,” said Chris Brandt, Chief Marketing Officer, in a media statement.— used something he called “cauliflower couscous” in a dish), it’s become even more trendy as low-carb eating plans surged in popularity over the past five years. .

Review of Chipotle's Cilantro-Lime Cauliflower Rice (Keto, Vegan

I have never noticed white or brown rice being soggy in the bottom of my burrito bowl, and this was disappointing.I am not a food critic, so I am not be explaining this correctly, but when a big scoop of rice is the base of a Chipotle burrito bowl it cuts the intensity of the other flavors. .

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